—— Companion to The Local Growth System
Paid Search (PPC)
Profitable paid, not vanity paid — built to coexist with organic.
—— What it is
The work, not the buzzwords.
Most service businesses run campaigns built by Google’s auto-suggestion. We rebuild paid from first principles: tight keyword sets, real negatives, audience layering, and conversion tracking that doesn’t lie.
—— What you get
Inside this engagement.
✓Account audit + restructure
✓Tight keyword + match-type strategy
✓Negative keyword library
✓Geo-targeting at the ZIP/neighborhood level
✓Conversion tracking + offline import
✓Landing page conversion optimization
✓Performance Max (where it makes sense)
✓Monthly performance + waste reporting
—— The numbers
Why this works.
~70%
of paid budgets we audit have meaningful waste in the first month.
2x
common ROAS lift after restructure + conversion fixes.
8x
returns are realistic in mature service categories.